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Digital Workplace, digitalization, Microsoft 365, Microsoft Teams

5 considerations for successful employee communication for firstline workers

Firstline employees have become an important and supporting pillar and are indispensable for many companies.

The various platforms for corporate communication have largely focused on the target group of office employees and digital workers.This blog post presents 5 key considerations and features required for effective and targeted employee communication.

January 13, 2022
Alexandre Chatelain-Cadet - innobit ag
Alexandre Chatelain-Cadet

1. easy to create content

WYSIWYG content editors have been improving user guidance and helping to create content for years.For corporate communications and authors who want to publish and share information, it is crucial that a content editor is easy to use. This means that the way in which content is entered, edited and enriched with images and videos should be as intuitive as possible.

2. communicating events

Inform your first-line employees about employee events, annual meetings or training courses offered via simple access (e.g. intranet).These can include virtual events and online training (live and on-demand).Overall, by communicating these events to your firstline workers, you create a sense that they belong to your organization and feel included.

Whitepaper Download - Firstline Workers

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3. multilingualism 

Firstline employees are usually the most diverse part of an organization, which results in employees speaking a variety of different languages. Using AI for automatic translation (e.g. Azure Translator) can be very helpful. This allows content to be displayed in the preferred language.

4. mobile first

Employees in factory halls, at reception desks or on construction sites often do not have access to a fixed workstation with a laptop or PC. Therefore, optimize your content so that it is also fully accessible on mobile devices.Equip your employees with appropriate end devices to increase participation.

Promote employee engagement and support your firstline workers with Microsoft Teams.

It's inspiring to see how industry leaders like IKEA are increasing employee engagement and improving the customer experience by putting tools like Microsoft Teams in the hands of their firstline employees. IKEA is connecting everyone in the company with familiar features like chat and video calls and digitizing firstline processes like shift management to save time and costs.

Microsoft Teams > learn more

5. create groups and virtual team rooms

It is important to keep employees up to date, but the ability to address employees with the right content and at the right time is crucial for the efficiency of communication.This way, they are not inundated with news and information that is not relevant to their role and activity in the company. You can create different channels via Microsoft Teams. Channels are special areas that organize conversations according to specific topics, projects, areas of expertise or other aspects that are important to your team.

Consider these 5 key factors in your first-line communication plan to create a positive employee experience. We would be happy to advise you on the possibilities of Microsoft Teams.

Would you like to find out more about IT solutions for Firstline employees?

On our "IT solutions for firstline workers" page, you will find lots of information on how to involve your frontline employees in communication and allow them to participate. We have also created a white paper for you with lots of useful information and tips.

More information Whitepaper-Downlaod

Map - innobit ag